About FreeWorld Brands

FreeWorld Brands, is a new agency set up to partner and develop internationally focused brands – especially alcohol and spirits brands – in duty-free channels on a global basis. ​

We have developed expertise and connections in the duty-free channels and will utilize these to develop the distribution and equity of a carefully selected portfolio of remarkable international brands.​

FreeWorld Brands also offers support in Export Development and Strategy for brands that are part of the Duty-Free portfolio.

Meet the team

FreeWorld Brands have over 50 years combined experience in direct global channel trading.

Sean gained his experience in the drink’s channels through over 25 years in commercial roles working on every continent. ​​

For over a third of this time he was responsible for the Global Duty-Free business, along with over 20 export markets, for Heineken International.​

His core expertise is in International Brand Building, Duty Free Development, Leadership, Strategy Development, Execution, Export Development, Change Management & International Business.​

Looking to bring two new team members to Free World Brands in first 12 months​

Niall McFerrann

Niall gained his experience in the drink’s channels over 25 years in commercial roles working in Ireland, UK and Benelux.​

His experience is across HORECA, National Accounts and Export and has been responsible for business development for several key wine, beer and spirit brands working with Pernod Ricard, InBev and Bibendum Ireland.​​

His core expertise is in B2B, B2C, relationship building, strategic planning and people management.

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